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Adobe Explores OpenAI Partnership as It Adds Firefly AI to Premiere Pro Video Tools | Technology News

Adobe Explores OpenAI Partnership as It Adds Firefly AI to Premiere Pro Video Tools Adobe is exploring the possibility of allowing third party generative AI (GenAI) services like OpenAI's Sora for AI video generation in Premiere Pro. The company said on Monday that it is developing a way to let users tap third-party tools from OpenAI, Runway and Pika Labs to generate and use video in Premiere Pro.

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