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Apple Working on Search and Generative AI, Possesses Technology to Rival Google: Mark Gurman | Technology News

Apple Working on Search and Generative AI, Possesses Technology to Rival Google: Mark Gurman Apple is improving its search technology used in its apps while the technology that powers Apple's Spotlight tool on its mobile and computer operating systems could also be used to launch a search engine to rival Google, according to Bloomberg's Mark Gurman.

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