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Google Says Won’t Track Individual Web Activity for Personalised Advertisements After Phasing Out Cookies | Technology News

Google Says Won’t Track Individual Web Activity for Personalised Advertisements After Phasing Out Cookies Google on Wednesday said that it will stop tracking individual web browsing activity once it begins phasing out cookies from its Chrome browser next year. The move could reshape how online advertising works. Google first announced it would get rid of third-party cookies, which for decades has enabled online ads, early last year.

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