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TikTok's Livestreamed Marketplace Emerges as Threat to Amazon Expected to Hit $20 Billion in Value | Technology News

TikTok's Livestreamed Marketplace Emerges as Threat to Amazon, Expected to Hit $20 Billion in Value TikTok Shop is a livestreamed marketplace within TikTok, and a gold rush for entrepreneurs seeking fortunes on the world’s most popular short-video app. For the company, best known for viral dance challenges and owned by China’s ByteDance, TikTok Shop is its fastest-growing feature with a burgeoning fan base in Southeast Asia.

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